Money Minute: Using Short Informational Videos During COVID-19

Wednesday, May 05th, 2021

The COVID-19 pandemic has created a money crunch for many families (Bhutta et al., 2020). Reduced work hours, furloughs, and unemployment threaten financial livelihoods, forcing families to reevaluate normal habits of spending and saving. Additionally, increased hours at home have left some families searching for ways to fill their time. The University of Tennessee (UT) Extension consumer economics leadership team, responded to these new realities created by the pandemic by developing a series of money management videos. The primary purpose of the videos was to provide research-based financial information during this time of financial hardship. In this article, they highlight the process used to develop the video series. They share their methods for developing the videos and disseminating them via social media so that Extension educators in other states can replicate this idea during and in the aftermath of the COVID-19 pandemic. Social media metrics demonstrating the wide reach of the videos conclude the article. Follow this link to read more.

Sourced from: Journal of Extension 

Christopher T. Sneed The University of Tennessee Extension,, Ann A. Berry The University of Tennessee Extension, Shelly N. Barnes The University of Tennessee Extension, Donna D. Calhoun The University of Tennessee Extension, and Tracy V. Hagan The University of Tennessee Extension.