Engaging Latinos and Creating Partnerships with Latino Media Recording

Wednesday, March 31st, 2021

A recording of February's webinar on Engaging Latinos and Creating Partnerships with Latino Media is now available to view.

This discussion was led by Ricardo Vela, Program Manager, University of California ANR News and Information Outreach in Spanish (NOS), topics discussed included:

  • Audience
  • Messaging
  • Identifying community needs and priorities
  • Building relationships
  • Partnering with community organizations
  • Social media vs. traditional media

Participants gained insights about how to take a multi-directional approach to outreach, and how to more effectively use traditional media outlets, including radio, print media, broadcast TV, and news releases.

Follow this link to learn more. 
Follow this link to view the webinar recording.

Sourced from: Extension Foundation.