Engaging Latinos and Creating Partnerships with Latino Media Recording
A recording of February's webinar on Engaging Latinos and Creating Partnerships with Latino Media is now available to view.
This discussion was led by Ricardo Vela, Program Manager, University of California ANR News and Information Outreach in Spanish (NOS), topics discussed included:
- Identifying community needs and priorities
- Building relationships
- Partnering with community organizations
- Social media vs. traditional media
Participants gained insights about how to take a multi-directional approach to outreach, and how to more effectively use traditional media outlets, including radio, print media, broadcast TV, and news releases.
Sourced from: Extension Foundation.