Behavior Change Tactics for Urban Challenges

Wednesday, February 26th, 2020
The Meeting of the Minds Behavior Change Project features 12 case studies comprised of international, cross-disciplinary change initiatives that have been successful because their leaders intentionally worked to change human behavior in their field. The 12 pieces are informed by interviews with thought leaders and change agents from Meeting of the Minds’ international network of urban sustainability, mobility, energy, and health practitioners. The Behavior Change Project applies the theoretical frameworks from behavioral economics to understand how each organization moved the needle in their given focus area. Each case study offers a summary of a given change initiative, its intended goals and outcomes, and a brief analysis of the effort involved in advancing behavior change among a particular target audience. Regardless of specific context, these case studies show that behavioral economics is an important tool for driving change by: 1. Gaining insights about human behavior; 2. Using those insights to develop change strategy; and 3. Implementing those strategies to change feelings and behaviors among actors in a system. Follow this link to read more. Sourced from: Meeting of the Minds